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Wraptor vs TorqCRM
TorqCRM is a marketing-and-sales CRM for vehicle wrap businesses — multi-channel follow-up automation, pipelines, a wrap proofing tool, and a newer project management module with dedicated stages. It's strong on lead conversion, but it costs $397/mo plus per-message usage fees, with no inventory and nothing that brings customers to you.
Compare the workflow, plan limits, and cost for your team
Workflow fit
Questions to ask when evaluating TorqCRM
$397/mo — four times Wraptor Starter and well above Wraptor Shop, for a CRM rather than a full shop platform.
Usage fees on top of the subscription — texts, emails, voicemails, and call minutes are each billed per use.
No vinyl inventory or material tracking.
No AI design or creative tools — follow-ups are template-based sequences.
No customer-facing job tracker portal.
Side by side
Feature-by-feature comparison
Check the plan, add-ons, and workflow you would actually use. Capabilities marked "Confirm with vendor" need a direct check; they are not a claim that the feature is unavailable.
| Feature | Wraptor | TorqCRM |
|---|---|---|
| CRM & customer management | ||
| Sales pipeline | ||
| Wrap-specific workflow stages | ||
| Built-in invoicing & payments | Partial | |
| Vinyl inventory tracking | ||
| AI-powered email (WrapMail) | ||
| AI creative studio | ||
| Customer job tracker | ||
| Client proofing & approval | ||
| Team permissions & roles | Partial | |
| Online booking with AI photo-to-quote | ||
| Deposit-at-booking to your own Stripe | ||
| Wrap warranty certificates | ||
| Fleet customer status portal | ||
| Margin autopilot (re-pricing suggestions) | ||
| Public API & webhooks | Shop plan | Via Make.com |
| Document e-signatures | ||
| Digital vehicle inspections | ||
| Payroll-ready pay periods | ||
| Department boards with combined job stages | 1 / 3 / unlimited active boards by plan | Confirm department setup with vendor |
| Install-date or due-date schedules; bays optional | Confirm scheduling options with vendor | |
| Today view, handoff owners, blockers, and acknowledgment | Confirm handoff workflow with vendor | |
| Print catalog, quantity breaks, and production tickets | Confirm product workflow with vendor | |
| Print reorders with current rates and material costs | Confirm reorder and costing workflow with vendor | |
| Freelance installer network + escrow payments | Shop and Fleet | Confirm with vendor |
| AI pricing import from supplier PDFs | Confirm with vendor | |
| Printable job packets + no-login installer view | Confirm with vendor | |
| Per-stage time tracking & profitability | Confirm with vendor | |
| Fleet accounts: parent job + a child job per vehicle, one customer link | Confirm with vendor | |
| Deposit + balance split with the payment schedule on the invoice PDF | Confirm with vendor | |
| Measured sq-ft auto-filled from 2,232 real vehicle measurements | Confirm with vendor | |
| Starting price | $99/mo | $397/mo |
TorqCRM pricing verified 2026-07-28 against TorqCRM homepage pricing.
Frequently asked questions
Is Wraptor better than TorqCRM for wrap shops?
The right choice depends on your workflow. Wraptor connects measured vehicle quoting, print products, proofing, roll inventory, scheduling, customer tracking, and payments. TorqCRM has its own strengths, described above. Compare a recent job in both products, check the plan and add-ons you need, and confirm any capabilities marked for vendor review.
How much does TorqCRM cost compared to Wraptor?
TorqCRM publishes pricing described as $397/mo + usage fees. Wraptor Starter is $99/month for 2 seats and one location, one shared WrapMail box, 25 GB storage, 60 AI credits/month, and 10 professional logo vectorizations/month. Wraptor Shop is $199/month with unlimited seats, up to 3 mailboxes, 200 GB storage, 500 AI credits/month, and 40 vectorizations/month. Wraptor Fleet is $299/month with the white-label Magic Wrap lead generator and unlimited department boards. All paid plans include core job tracking, CRM, quoting, invoicing, inventory, proofing, and the customer job tracker. Extra locations, inboxes, and metered usage are priced separately.
Can I migrate from TorqCRM to Wraptor?
Wraptor's import hub supports customer, vehicle, and job CSV data. Export the supported records from TorqCRM, review how the columns map, and check the import before committing it. Your setup time depends on the source data and the workflow you want to bring over. A guided demo can help you review the next steps.
Does TorqCRM work for vehicle wrap shops?
TorqCRM may fit parts or all of your workflow. Check how it handles your vehicle measurements, artwork approval, material usage, install schedule, and payment process. Use the official sources linked here and a real job to confirm the fit.
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Ready to switch from TorqCRM?
Try one of your real jobs in Wraptor. Start a 7-day Wraptor Shop trial and connect your quoting, proofs, schedule, and payments. A guided demo is optional.
No card required · No automatic charge. Trial usage allowances apply. Choose a paid plan when you are ready.